About Sorah
A unified agency ecosystem built for scale, designed for excellence.
Our Story
Sorah was founded on a simple yet powerful premise: specialized expertise doesn't have to exist in isolation. In an industry where agencies often operate in silos, we saw an opportunity to create something different—a unified ecosystem where multiple specialized departments work together seamlessly.
What started as a vision to bridge the gaps between events, media, digital, logistics, travel, and sports operations has evolved into a comprehensive agency platform. Each department maintains its specialized focus while benefiting from the collective strength of the Sorah ecosystem.
Today, Sorah stands as a testament to what's possible when diverse expertise converges under one unified brand. We're Africa-rooted, globally competitive, and built to scale with the world's leading brands and institutions.
Vision & Values
The principles that guide everything we do
Unified Excellence
Six specialized departments working in harmony to deliver comprehensive solutions.
Cultural Grounding
Deep understanding of local contexts with global competitive standards.
Forward Thinking
Anticipating trends and building solutions for tomorrow's challenges.
Scalable Operations
Designed to grow, adapt, and excel as client needs evolve.
One Ecosystem, Multiple Specializations
What sets Sorah apart is how our departments collaborate. When you work with Sorah Events, you're not just getting event management—you're accessing the full ecosystem. Our Media team can amplify your event's reach, Digital Media can create engaging online experiences, Logistics ensures seamless execution, and Sports Operations can integrate athletic elements when relevant.
This interconnected approach means clients benefit from comprehensive solutions without the complexity of managing multiple vendors. One point of contact, multiple specialized teams, unified execution.
Each department maintains its own expertise and director-led focus, but operates within a shared framework of excellence, communication, and client-first service. It's the best of both worlds: specialization and synergy.
Founders
Anotida Dzinotyiwei
Co-Founder
Visionary leader driving Sorah's unified agency ecosystem forward. Anotida brings strategic vision and operational excellence to every aspect of Sorah's growth.
Kamohelo Tshehla
Co-Founder & Director of Sorah Events
Expert in event management and strategic operations. Kamohelo combines deep industry knowledge with innovative thinking to deliver exceptional event experiences.
Department Directors
Kgobane Monama
Sorah Media
Director
Leading Sorah Media with expertise in strategic media solutions and brand storytelling.
Caitlin K. Mangwandi
Sorah Digital Media
Director
Driving digital innovation and online presence strategies for clients across industries.
Tiro Maluka
Sorah Logistics
Director
Ensuring seamless operations and supply chain excellence for clients worldwide.
Claudia Dediguela
Sorah Holidays
Director
Creating curated travel experiences and managing destination operations with precision.
Sandi Nkukwane
Sorah Sports Operations
Director
Leading sports management and operations with professional expertise and passion.